14.07.08

Bismillah
Asalaamu alaikum,

Well, it's another week, another milestone! Islam Expo is all but over and, even though we weren't there ourselves, we had people selling the magazine and promoting the website at the event. I am still waiting for the progress reports so we shall see.

Had a very interesting discussion on Muslimah Dilemma on Islam Channel last night about the SISTERS/Ummah Foods survey - quite a few callers were unhappy with the press exposing us as 'Primark and TK Maxx shoppers!' There did seem to be a feeling that the survey was not representative of a wide section of the population but, as I tried to point out, we had no control over the results of the survey, nor did we purposefully target certain sisters in order to get certain answers. And I had to point out that the media picked up on the areas that it found the most interesting: people are obviously still intrigued by the way we dress and how we conduct our personal lives.
I apologise if anyone felt offended by the results, or the emphasis that was placed on certain consumer elements but, subhanAllah, we found the survey to be a real eye-opener and we hope to be able to use the data to make SISTERS more relevant and more meaningful to our readers.
So, a big jazakAllahu khairan to all of you who took part, we really appreciate it!

The SISTERS Newsletter (remember that thing?) is due out tomorrow with loads of exciting news so i am happy about that. Aside from that, all is peace here alhamdulillah.

Til the next bulletin,
TabaarakAllah wasalaam
N.